AFB Works
Operational and e-commerce support
Hands-on help with the behind the scenes work, so you can focus on what you do best
HOW I CAN HELP
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LAUNCH
Hands on support to get your business set up properly before you open your doors. That might mean choosing the right tools, setting up payments and tax, organising suppliers, building your launch plan, or anything else that needs sorting before day one.
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OPERATIONS & GROWTH
A strategic partner who helps you plan your next stage of growth and builds the systems to get there. That might mean mapping out processes, setting up your CRM, automating admin, or anything else that’s slowing the business down.
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WEBSITE
Shopify stores that look good and work the way your business actually runs. That might mean designing your store, setting up products and delivery, connecting your domain and email, linking the apps you rely on, or anything else that gets you selling online with confidence.
About Me
I'm Annie, an operations strategist based in Vancouver, BC.
I spent four years running operations for a floral ecommerce company as it grew across seven cities, so I know what it takes to keep an online business moving day to day, from supply chain and logistics to everything in between.
Along the way I worked out who I most wanted to help: small business owners who are brilliant at their craft and need someone reliable looking after the business side. So I left my corporate operations role and started AFB Works.
I'm not a coach, and I'm not a consultant who hands you a deck and disappears. I work as an extension of your team. I get to know you and your business, roll up my sleeves and build things that work for you, whether that's a Shopify store or the systems that make your day easier.
Who I Work With
Does any of this sound familiar?
You're great at what you do, but the back end of your business is a mess you keep meaning to sort out
You're launching something new and you don’t know where to start
You want to sell online, but setting up a store keeps slipping down the list
Your Shopify store is live, but products, orders and updates eat up your week
You're a one-person show doing five people's jobs, and it's starting to show
Recognize yourself in any of this? Let's fix it.
Testimonials
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When I was starting my business, I felt like I knew a fair amount but that there were gaps in my knowledge around the operational side of running my business. Working with Annie opened my eyes to things I would never thought of, but her wealth of knowledge and efficient execution of tasks meant I didn’t have to worry about it for long! Her no-stress, straight-to-it approach made me feel reassured that my business was in great hands. Annie helped me create systems that worked and saved me time that could be spent elsewhere on the side of my business that I thrive in. Annie’s suggestions from how to build a website to how to track spending has meant that my mind has felt clearer and has helped propel my business forward faster than I could have hoped for. She’s worth her weight in gold! I wouldn’t hesitate to work with her again and couldn’t recommend her more
— Dr. Hannah Jenkins-Eade
Founder at Hope. Joy. Thrive
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Annie was instrumental in getting Orlaya off the ground. She built my Shopify store from scratch, set up systems and files that made the admin side of running a business actually manageable, and checked in regularly to keep me accountable (which made a bigger difference than I expected). What stood out most was how quickly she understood the style and brand I was going for. I didn't have to over-explain it. She was honest, intuitive, and the work she delivered gave me a real jumping-off point to start the business with confidence. If you're in the early stages of building something and need someone who can hit the ground running, Annie's the one.
— Petrus Drenters
Owner of Orlaya Floral Studio
Ready to Chat?
Not sure what you need yet? That's fine, most people aren't.
Book a free call and tell me what’s going on in your business. I’ll tell you how I can help.